Playing Emerging Media

The starting point of my playlist was the Barry Smith’s article/book chapter “Towards a Science of Emerging Media“, especially the categorisation of “emerging realms of digital entities”. The purpose of this playlist is not to cover all the important categories, realms or solutions of emerging media. Rather, it collects examples and articles that were interesting/relevant to me.

Music & audio

  • A Virtual Choir
    Eric Whitacre’s Virtual Choir (website). The Virtual Choir is a global project by Eric Whitacre, creating a user-generated choir that brings together singers from around the world and their love of music in a new way through the use of technology.  In his article, Barry Smith  writes that Eric Whitacre’s Virtual Choir is an incarnation of almost all the effects emerging media. In addition to the virtual choir videos the web page of The Virtual Youth Choir is worth a closer look; the page have some interesting interactive features although the  UI has some technical problems.

  • Music Composed by AI
    Scientists at SONY CSL Research Laboratory created their first-ever entire songs composed by Artificial Intelligence: “Daddy’s Car” and “Mister Shadow” in 2016. “Mr Shadow” is a weird earworm…

There is no doubt that AI and machine learning (will) have a huge impact on creative work.  Among other things, with AI it is possible to study creative processes and products and to find patterns as mathematician Marcus du Sautoy says in an article in Verge :”I believe artistic creativity may be more about pattern and algorithm than we give it credit for, and very often the patterns are hidden, and maybe that’s something AI can discover because it seems to be very good at discovering hidden patterns.”An example from literature is the Jodie Archer’s and Matthew L. Jockers’ research:  they analysed bestselling books using an algorithm that found many similarities between those. The results can be read from their book (2016)  “The Bestseller Code: Anatomy of the Blockbuster Novel“.

Emerging Media & Music Industry:
See also online article by Sergey Bludov (2018) in Hackernoon: Music Tech Trends to Bolster the Music Industry in 2019.

  • Augmented Audio: Sunglasses with a soundtrack (BOSE). Original version of the video below is available in the BOSE’s website). Wearable technologies – smart electronic devices that can be embedded in clothing or be worn as accessories such as jewerly, glasses, sport equipment etc. or  implanted in the user’s body – are a significant “emerging realm of digital entities”. The BOSE example shows a direction towards ubiquitous interaction that feels natural: the system tracks location with GPS from a paired smartphone. This enables the system e.g. to adjust the volume according to the location.

    READ MORE: Bose’s augmented reality glasses use sound instead of sigh. An online article in Verge.


  •  Intelligent speakers. The Future of Voice and the Implications for News (2018)  a report by Nick Newman, Reuters Institute.  Nick Newman’ report does not only focus on news but gives a good insight about the development of smart speakers such as Amazon Alexa, Google Assistant, Apple Siri and Samsung Bixby.  Newman studied the usage of smart speakers in USA, UK and Germany.  For instance, according to  the report “for heavy users, voice is now the first and final contact point with technology (often replacing the smartphone or radio in the bedroom). This suggests that voice could become a critical gateway to media going forward.”.The following Video (by Google, 2018) presents AI-curated news on Google Assistant.
  • 360 video & journalism:  New York Times offers free “The daily 360” channel to their audiences. The channel sponsored by Samsung was launched in November 2016.  It presents videos filmed by NYT journalists around the world every day for a year.  The daily 360 is a good site to study the dramaturgy of 360 videos. Furthermore, they have business model to analysed, as well. Example: See the New York that never was:
  • NYT & Augmented Reality: “Augmented Reality: David Bowie in Three Dimensions”  presents famous costumes of David Bowie.  With NYT app the article provides an interesting AR experience that enables you to set and watch the costumes in your living room (or where ever you are).


Social Media

    • Producers and performers of Yle Kioski and YleX presented their strategies in a Mediapolis Future Zone event (hold in May 2019).  For instance, YLE Kioski (target audience 15-29 years) was first a TV show but nowadays their main channels are Youtube, Instagram and  Facebook. According to the team, they need to be on the same platforms with their target audiences – that is social media. Undoubtedly the social media cannot be rejected  in any activities targeting to reach audiences and to have interaction with them.  However, as we know, the downside of the social media is that the data provided by the individual users and organisations is managed by few global companies such as Facebook. In the social platforms we as users are transformed into sellable data packets – products to be sold to marketers and for other purposes.  In 2018 Jaron Lainer – who has been called the father of virtual reality – published a book “Ten Arguments for deleting  Your Social Media Accounts”.  “You are losing your free will”, “Social media is destroying your capacity of empathy”, “Social mediates hates our soul ” are examples from his list that explain how the algorithms that sneak our digital behaviour finally turn things against us.Ten Arguments for Deleting Your Social Media Accounts Right Now by Jaron Lanier  Video: Jaron Lanier talks about the topic in
      the The Artificial Intelligence Channel.

Medicine & Military, Case Virtual Iraq